Hello Readers,

In this post I'll talk about Google Analytics and 2 types of data that are very important to understand digital analytics.

Google Analytics is a service offered by Google that helps analyse quantitative and qualitative data from a business and the competition to drive a continual improvement of the online experience that customers have to achieve the desire outcomes. "Avinash Kaushik"

Every report in Google Analytic will contain Dimensions and Metrics. 
 
Metrics, is the quantitative measurements of users, sessions and actions that me you understand
the behavior of your users by counting how often things happens.

The 3 most commons Metrics are:

1- Audience Metrics: Counts how often things happened Ex: Total number of users on a website
2- Behaviour Metrics: Metrics can be Average. Ex: Average amount of pages user see during a session
3- Conversion Metrics: Mesure when users take valuable actions. Ex: Buy a product online


Dimensions, is what describes caracteristic of users, their sessions and accions.

The 3 most commons dimensions are:

1- Dimension of a user: Ex: Geographic location
2- Dimension of a session: Ex: Traffic Source
3- Dimension of an action: Ex: The name of the page view

If you're interest in learning more about Google Analytics go to Google Analytics Academy

Annelise Guinand